Generative AI Video Production for Global Brand

The Problem

A global consumer beverage brand wanted to push the boundaries of creative production for their marquee holiday campaign. Traditional production pipelines were expensive, time-consuming, and difficult to iterate on — and the brand wanted to explore whether generative AI could deliver broadcast-quality creative at a fraction of the cost and timeline.

Our Approach

• Led the technical architecture for the campaign, developing a generative AI pipeline for both video and music production
• Combined frontier generative models with custom workflows to produce a complete holiday commercial without traditional filming
• The success of the project led to the development of an automated video generation platform — essentially productizing the pipeline into a reusable tool for future campaigns

The Outcome

The commercial achieved 7 billion impressions globally, 80% reduction in production cost, and 90% time savings versus traditional production. It ranked as the brand's 3rd best-performing ad ever. The project directly launched an automated video generation platform that scaled the approach to additional campaigns.